Growing with Integrity
Quality
If the coffee is not delicious, nothing else matters. Our commitment to quality is not a one-off thing. It is a constant priority. We are committed to providing roasters with coffee that consistently delivers exceptional flavors by supporting farmers to produce high quality coffee.
Transparency
We are a vertically integrated company, which means we have direct control over every step of our coffee supply chain. By eliminating middle men we provide Kenyan coffee farmers premium prices and offer roasters fairly traded prices and radically transparent coffee. .
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Economic Sustainability
Many Kenyan coffee farmers face the reality of low wages and unfair trade practices. "Our Coffee Belongs to the Farmer" approach empowers them with ownership of their coffee, eliminating exploitative middlemen and paving the way to prosperity through direct trade.
Environment Sustainability
Protecting the environment is essential for our survival. Climate change impacts both quality and production of Kenyan coffee. We aim to support the coffee farmers in adapting and mitigating these challenges through diversifying production and shade canopy for the coffee.