From Kenya. By Kenyans.

We are committed to transparency, ethical sourcing, environmental sustainability and social impact.

We are revolutionizing the direct trade system by rethinking the pricing model from farm gate to warehouse. Our current direct trade model involves buying coffee directly without the use of middlemen. This allows us to pay farmers a higher price for their coffee, and to build stronger relationships with them. However, this model does not address the issue of farmers control on the price that roasters pay. Our new model addresses this issue by rethinking the pricing model to create equity.